Introduction The re-branding process will have a direct impact on a business’s success. History has shown that a name change results in a reduction of sales. However, total brand communication awareness actually increases following a re-naming approach due to high activity to communicate the name change. Take great care in how you reach out to [...]
As a small business owner, your resources only go so far. Sometimes it is beneficial for two parties to collaborate to provide a greater service to their consumers, especially if the other company has a superior reputation for providing a quality product or service. Here are a few other benefits: 1. Access to newer skills, [...]
Is Charlie Sheen a trailblazing online media genius? Time will tell if the blitzkrieg of content that is being unleashed by team Sheen will turn into pure gold or wooden nickels. For now we get to enjoy the zany video posts and wildly entertaining Twitter feed. We foresee a throng of teenagers sporting t-shirts emblazoned [...]
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