The recent “storm of the century” in America left people all along the east coast trapped in their homes with a lot of time to spare. It used to be that a simple card game would be a sufficient solution to beat the boredom. However, in the current social media era, with ever-present Internet access, [...]
Getting into the mind of your customers is no easy task. For years marketers have tried to figure out buying behavior. Now in this day and age we find ourselves captivated by social media. Everyone is preaching “engage the customer” and “sell yourself,” and often I see sites and blogs with information overload. Is this [...]
From a marketing standpoint, the value of location-based services such as Foursquare is endless. Local businesses can gain insight to consumer behavior by geographic tagging (GPS), local search, and location based analytics. Businesses can then tie the information into their digital campaign. The general idea behind Foursquare is about rewarding its users with three different [...]
As a small business owner, your resources only go so far. Sometimes it is beneficial for two parties to collaborate to provide a greater service to their consumers, especially if the other company has a superior reputation for providing a quality product or service. Here are a few other benefits: 1. Access to newer skills, [...]
Creating a buzz about what your company is doing or offering is vital to stay ahead of the competition. An online presence must be linked throughout LinkedIn, Facebook, Twitter and other social media sites to help keep the message current, clear and up-to-date. Become a social butterfly! Mix and mingle online and offline. As a [...]
As a business owner, you reach out to your customer in several ways. Some have a storefront, some have a website, and some have both. Offering your products or services through these mediums is effective to a point. Customer service is key on the sales floor and on the Web. Owners have to go the [...]
Small businesses work really hard as they fight tooth and nail for sales. The time spent allocating money and burning up resources makes it all worth it when you finally see customers walking through your door. But people, you can’t stop there! You have to keep going and take it further. Ask yourself, “Do I [...]
As a small business, funds are often limited. The goal is to allocate money towards the highest return on investment. As owners, we choose different ways to spend our money. Whether you pay higher wages or purchase the latest technology, it all affects your bottom-line or gross revenue. Sometimes having the best service or product [...]
As a small business it is good to know who you competitors are. You might not think it is important to pay attention, but on the contrary it is! There are two forms of competitors, direct & in-direct. Direct competitors can give you two resources. First they give you information. This information can be used [...]
Can digital marketing help a small business succeed that specializes in providing health care? Yes it can! Using digital tools can help to capture a larger audience and asses the needs of patients. Let’s be honest, most patients look at three important factors: location, quality of care, and aesthetics. First they look at location, which [...]
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