Do you ever think about how the Internet has changed the way we do things? I often think about how crazy it is that the telephone books and yellow pages I used as a kid are no longer relevant. In today’s society, whenever we need to find a place to eat or to read reviews [...]
Getting into the mind of your customers is no easy task. For years marketers have tried to figure out buying behavior. Now in this day and age we find ourselves captivated by social media. Everyone is preaching “engage the customer” and “sell yourself,” and often I see sites and blogs with information overload. Is this [...]
From a marketing standpoint, the value of location-based services such as Foursquare is endless. Local businesses can gain insight to consumer behavior by geographic tagging (GPS), local search, and location based analytics. Businesses can then tie the information into their digital campaign. The general idea behind Foursquare is about rewarding its users with three different [...]
As a small business, funds are often limited. The goal is to allocate money towards the highest return on investment. As owners, we choose different ways to spend our money. Whether you pay higher wages or purchase the latest technology, it all affects your bottom-line or gross revenue. Sometimes having the best service or product [...]
A happy customer is your best asset. With the advent of social media, companies don’t have the luxury of ignoring the online chatter of agitated consumers. We live in a world of instant gratification. If a company’s product or service is subpar, chances are someone has given it a bad review or posted a rant [...]
Social media has come into its own in 2010 and its acceptance as a viable marketing mix tool has opened the door to endless possibilities, but social media is only one aspect of digital marketing. There are other options available such as mobile, email, search engine optimization and paid search that drive results as well. [...]
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