Have you witnessed the latest trend? Consumers can now pay for products/merchandise by using smartphones and tablets. The other day I went to the Apple store to look at some accessories and asked where I could find the check out. To my surprise, the attendant informed me if I have a PayPal account (a leader [...]
Any sports fans out there? Anyone follow World Cup Soccer or the Olympics? Well in this day and age we get to follow any sport at any time no matter where you live through Social Media. Let’s discuss the 2012 Summer Olympics in London since it’s currently in the media. International sporting events have become [...]
As a small business owner you wear many hats. But at the end of the day you think of yourself as “the boss”, am I right? Do you ever ask yourself if you’re an effective leader? Many owners fail to recognize that just telling people what to do is only a small percentage of the [...]
Do you ever think about how the Internet has changed the way we do things? I often think about how crazy it is that the telephone books and yellow pages I used as a kid are no longer relevant. In today’s society, whenever we need to find a place to eat or to read reviews [...]
Is it me or have desktop PCs vanished from the face of the planet? All I hear about is the Ipad and its cousins and all I see are people on the subway train reading Kindles instead of books. Technology has advanced so much regarding these tablet PCs that it makes me wonder if laptops [...]
It began with one tweet and then another retweet, and then another, and so on. Occupy Wall Street has become a phenomenon that has millions coming together all over the world: a revolution of sorts against the social, economical, and political system of America as we know it. These protesters are reaching out and gaining [...]
I was asked to look over a website the other day for a company that provides a service to its customers. I was overwhelmed by the fact that this service company that uses its website as a resource for its clients had many issues. I understand that the economy is tough, and good web design [...]
We have come to terms with Facebook’s proliferation in the web. Privacy concerns continue to be a burden for users but the social media company continues to re-invent itself to stay relevant. The latest cosmetic change to the profile pages is the roll-out of Timeline which takes the status updates and creates a scrapbook of [...]
Getting into the mind of your customers is no easy task. For years marketers have tried to figure out buying behavior. Now in this day and age we find ourselves captivated by social media. Everyone is preaching “engage the customer” and “sell yourself,” and often I see sites and blogs with information overload. Is this [...]
As a small business owner, your resources only go so far. Sometimes it is beneficial for two parties to collaborate to provide a greater service to their consumers, especially if the other company has a superior reputation for providing a quality product or service. Here are a few other benefits: 1. Access to newer skills, [...]
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