The tremendous success of sites like Groupon and Living Social has ignited new interest in local business marketing; also known as hyperlocal advertising. The online ad market for small business has generated so much momentum that big players like Google and Facebook are getting in on the action. At least 20% of searches on Google are for information about local businesses such restaurants and hotels. As a result, small businesses have a great opportunity to reach their customers with highly relevant ads.
However, is hyperlocal advertising an option for every small business? A few things should be considered before a decision is made.
1) The customer base should be large enough to justify the investment
2) Is the competition investing in online advertising?
3) Do you have the staff to support the surge in traffic to the business?
4) To be effective, reward current customers and strengthen their loyalty
All things being equal, promoting a business online is a good tactic for generating a short term gain; but it’s a good idea to do some market research before committing to an ad campaign. Are there more variables to consider before launching a hyperlocal campaign? Feel free to post a comment and share your opinion.
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