We have come to terms with Facebook’s proliferation in the web. Privacy concerns continue to be a burden for users but the social media company continues to re-invent itself to stay relevant. The latest cosmetic change to the profile pages is the roll-out of Timeline which takes the status updates and creates a scrapbook of [...]
Getting into the mind of your customers is no easy task. For years marketers have tried to figure out buying behavior. Now in this day and age we find ourselves captivated by social media. Everyone is preaching “engage the customer” and “sell yourself,” and often I see sites and blogs with information overload. Is this [...]
Introduction The re-branding process will have a direct impact on a business’s success. History has shown that a name change results in a reduction of sales. However, total brand communication awareness actually increases following a re-naming approach due to high activity to communicate the name change. Take great care in how you reach out to [...]
As a business owner, you reach out to your customer in several ways. Some have a storefront, some have a website, and some have both. Offering your products or services through these mediums is effective to a point. Customer service is key on the sales floor and on the Web. Owners have to go the [...]
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