As a small business owner you wear many hats. But at the end of the day you think of yourself as “the boss”, am I right? Do you ever ask yourself if you’re an effective leader? Many owners fail to recognize that just telling people what to do is only a small percentage of the [...]
Is it me or have desktop PCs vanished from the face of the planet? All I hear about is the Ipad and its cousins and all I see are people on the subway train reading Kindles instead of books. Technology has advanced so much regarding these tablet PCs that it makes me wonder if laptops [...]
I was asked to look over a website the other day for a company that provides a service to its customers. I was overwhelmed by the fact that this service company that uses its website as a resource for its clients had many issues. I understand that the economy is tough, and good web design [...]
We have come to terms with Facebook’s proliferation in the web. Privacy concerns continue to be a burden for users but the social media company continues to re-invent itself to stay relevant. The latest cosmetic change to the profile pages is the roll-out of Timeline which takes the status updates and creates a scrapbook of [...]
The furor that sparked after Rep. Anthony Weiner tweeted a lewd picture of himself has cast a wary light on social platforms like Facebook and Twitter. We are living in a society of over-sharing and the line between private and public personas is blurring. The scandals run the gambit – from politicians like Rep. Weiner [...]
In the real world we guard our privacy and personal information carefully. Most of us are very aware of the risk tied to identity theft and take extraordinary steps to avoid it. We probably have more than a dozen pins to remember for banks, email and credit cards. However, we are less stringent in the [...]
Online privacy and the use of third party tracking technology are top of mind in the digital media industry. The Federal Trade Commission (FTC) is taking issue with internet advertisers and has taken action. The proposed plan is to implement a ‘do not track’ mechanism. The option will allow users to opt-out of the collection [...]
As a small business, funds are often limited. The goal is to allocate money towards the highest return on investment. As owners, we choose different ways to spend our money. Whether you pay higher wages or purchase the latest technology, it all affects your bottom-line or gross revenue. Sometimes having the best service or product [...]
Can digital marketing help a small business succeed that specializes in providing health care? Yes it can! Using digital tools can help to capture a larger audience and asses the needs of patients. Let’s be honest, most patients look at three important factors: location, quality of care, and aesthetics. First they look at location, which [...]
Social media has come into its own in 2010 and its acceptance as a viable marketing mix tool has opened the door to endless possibilities, but social media is only one aspect of digital marketing. There are other options available such as mobile, email, search engine optimization and paid search that drive results as well. [...]
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