Tag Archives: FTC

The “share” generation

In the real world we guard our privacy and personal information carefully. Most of us are very aware of the risk tied to identity theft and take extraordinary steps to avoid it. We probably have more than a dozen pins to remember for banks, email and credit cards. However, we are less stringent in the [...]

Catch me if you can: The ‘do not track’ dilemma.

Online privacy and the use of third party tracking technology are top of mind in the digital media industry. The Federal Trade Commission (FTC) is taking issue with internet advertisers and has taken action. The proposed plan is to implement a ‘do not track’ mechanism. The option will allow users to opt-out of the collection [...]

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