Have you witnessed the latest trend? Consumers can now pay for products/merchandise by using smartphones and tablets. The other day I went to the Apple store to look at some accessories and asked where I could find the check out. To my surprise, the attendant informed me if I have a PayPal account (a leader [...]
Any sports fans out there? Anyone follow World Cup Soccer or the Olympics? Well in this day and age we get to follow any sport at any time no matter where you live through Social Media. Let’s discuss the 2012 Summer Olympics in London since it’s currently in the media. International sporting events have become [...]
As a small business owner you wear many hats. But at the end of the day you think of yourself as “the boss”, am I right? Do you ever ask yourself if you’re an effective leader? Many owners fail to recognize that just telling people what to do is only a small percentage of the [...]
Do you ever think about how the Internet has changed the way we do things? I often think about how crazy it is that the telephone books and yellow pages I used as a kid are no longer relevant. In today’s society, whenever we need to find a place to eat or to read reviews [...]
Is it me or have desktop PCs vanished from the face of the planet? All I hear about is the Ipad and its cousins and all I see are people on the subway train reading Kindles instead of books. Technology has advanced so much regarding these tablet PCs that it makes me wonder if laptops [...]
I was asked to look over a website the other day for a company that provides a service to its customers. I was overwhelmed by the fact that this service company that uses its website as a resource for its clients had many issues. I understand that the economy is tough, and good web design [...]
Getting into the mind of your customers is no easy task. For years marketers have tried to figure out buying behavior. Now in this day and age we find ourselves captivated by social media. Everyone is preaching “engage the customer” and “sell yourself,” and often I see sites and blogs with information overload. Is this [...]
From a marketing standpoint, the value of location-based services such as Foursquare is endless. Local businesses can gain insight to consumer behavior by geographic tagging (GPS), local search, and location based analytics. Businesses can then tie the information into their digital campaign. The general idea behind Foursquare is about rewarding its users with three different [...]
Introduction The re-branding process will have a direct impact on a business’s success. History has shown that a name change results in a reduction of sales. However, total brand communication awareness actually increases following a re-naming approach due to high activity to communicate the name change. Take great care in how you reach out to [...]
Creating a buzz about what your company is doing or offering is vital to stay ahead of the competition. An online presence must be linked throughout LinkedIn, Facebook, Twitter and other social media sites to help keep the message current, clear and up-to-date. Become a social butterfly! Mix and mingle online and offline. As a [...]
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