The tremendous success of sites like Groupon and Living Social has ignited new interest in local business marketing; also known as hyperlocal advertising. The online ad market for small business has generated so much momentum that big players like Google and Facebook are getting in on the action. At least 20% of searches on Google [...]
As a small business, funds are often limited. The goal is to allocate money towards the highest return on investment. As owners, we choose different ways to spend our money. Whether you pay higher wages or purchase the latest technology, it all affects your bottom-line or gross revenue. Sometimes having the best service or product [...]
Can digital marketing help a small business succeed that specializes in providing health care? Yes it can! Using digital tools can help to capture a larger audience and asses the needs of patients. Let’s be honest, most patients look at three important factors: location, quality of care, and aesthetics. First they look at location, which [...]
Social media has come into its own in 2010 and its acceptance as a viable marketing mix tool has opened the door to endless possibilities, but social media is only one aspect of digital marketing. There are other options available such as mobile, email, search engine optimization and paid search that drive results as well. [...]
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