It began with one tweet and then another retweet, and then another, and so on. Occupy Wall Street has become a phenomenon that has millions coming together all over the world: a revolution of sorts against the social, economical, and political system of America as we know it. These protesters are reaching out and gaining [...]
The recent “storm of the century” in America left people all along the east coast trapped in their homes with a lot of time to spare. It used to be that a simple card game would be a sufficient solution to beat the boredom. However, in the current social media era, with ever-present Internet access, [...]
Introduction The re-branding process will have a direct impact on a business’s success. History has shown that a name change results in a reduction of sales. However, total brand communication awareness actually increases following a re-naming approach due to high activity to communicate the name change. Take great care in how you reach out to [...]
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