Any sports fans out there? Anyone follow World Cup Soccer or the Olympics? Well in this day and age we get to follow any sport at any time no matter where you live through Social Media. Let’s discuss the 2012 Summer Olympics in London since it’s currently in the media. International sporting events have become [...]
As a small business owner you wear many hats. But at the end of the day you think of yourself as “the boss”, am I right? Do you ever ask yourself if you’re an effective leader? Many owners fail to recognize that just telling people what to do is only a small percentage of the [...]
It began with one tweet and then another retweet, and then another, and so on. Occupy Wall Street has become a phenomenon that has millions coming together all over the world: a revolution of sorts against the social, economical, and political system of America as we know it. These protesters are reaching out and gaining [...]
I was asked to look over a website the other day for a company that provides a service to its customers. I was overwhelmed by the fact that this service company that uses its website as a resource for its clients had many issues. I understand that the economy is tough, and good web design [...]
We have come to terms with Facebook’s proliferation in the web. Privacy concerns continue to be a burden for users but the social media company continues to re-invent itself to stay relevant. The latest cosmetic change to the profile pages is the roll-out of Timeline which takes the status updates and creates a scrapbook of [...]
The recent “storm of the century” in America left people all along the east coast trapped in their homes with a lot of time to spare. It used to be that a simple card game would be a sufficient solution to beat the boredom. However, in the current social media era, with ever-present Internet access, [...]
Getting into the mind of your customers is no easy task. For years marketers have tried to figure out buying behavior. Now in this day and age we find ourselves captivated by social media. Everyone is preaching “engage the customer” and “sell yourself,” and often I see sites and blogs with information overload. Is this [...]
The furor that sparked after Rep. Anthony Weiner tweeted a lewd picture of himself has cast a wary light on social platforms like Facebook and Twitter. We are living in a society of over-sharing and the line between private and public personas is blurring. The scandals run the gambit – from politicians like Rep. Weiner [...]
From a marketing standpoint, the value of location-based services such as Foursquare is endless. Local businesses can gain insight to consumer behavior by geographic tagging (GPS), local search, and location based analytics. Businesses can then tie the information into their digital campaign. The general idea behind Foursquare is about rewarding its users with three different [...]
In the real world we guard our privacy and personal information carefully. Most of us are very aware of the risk tied to identity theft and take extraordinary steps to avoid it. We probably have more than a dozen pins to remember for banks, email and credit cards. However, we are less stringent in the [...]
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